In the golden autumn of Luoyang, a city rich in history and vibrant with modern energy, the GESC & BASF 2024 Regional Cooperation Summit came to a successful close. On the morning of October 23, the event began with a spectacular opening performance titled Auspicious Blessings from Heaven, where dancers graced the stage, symbolically spreading joy and good fortune across every corner. Partners from the North and East China regions gathered in this lively atmosphere, exploring industry trends and experiencing a collision of insights among top industry experts, resulting in record-breaking order numbers. The enthusiasm was as warm as the beautiful autumn colors, marking a new beginning at the intersection of history and modernity in Luoyang.
“Alone we go fast, but together we go far,” said Mr. Zeng Mao, Vice General Manager of Ruixiang Agriculture, as he began his opening speech. He first expressed his heartfelt gratitude to all partners present and gave a special welcome to Mr. Ding Hui, Senior Manager of BASF’s Nitrogen Fertilizer Management Division in China. In discussing short-term goals, Mr. Zeng expressed confidence that with BASF’s dedication to craftsmanship and its international brand influence, Ruixiang Agriculture and BASF would together focus on new development patterns and strive for high-quality growth. He projected that within the next three to five years, the company would achieve a sales target of 500 million yuan for specialty fertilizers, continue to lead the way in the compound fertilizer sector, and launch bio-synthesis innovations. “Let us join hands and write a brilliant future together!” he concluded.
Mr. Ding Hui, Senior Manager of BASF’s Nitrogen Fertilizer Management Division in China, said, “As the saying goes, ‘Cooperation and mutual benefit are the keys to success.’ Over the past 17 years of working together, from chemicals to agriculture, our partnership has been enjoyable and fruitful, built on years of collaboration and joint progress. We will continue to deepen our cooperation, allowing the Limus® Melt project to shine brightly, and we look forward to achieving great success with all of you!”
Yan Qi, Director of Operations at Ruixiang Agriculture, shared insights on the company’s development journey. From the early stages of the fertilizer industry to its high-growth period, Ruixiang has constantly adapted and forged ahead. Now, in its phase of high-quality development, the company actively seeks partnerships with leading domestic and international enterprises, research institutions, and universities, embracing change and injecting new vitality into the industry through technological upgrades, intelligent monitoring, and formula optimization. Looking ahead, with the compound fertilizer market projected to increase by 20 million tons in 2024, the opportunities are vast, offering immense potential for growth.
Li Cong, Director of the Planning Department, expressed excitement about future initiatives. “Coming to Luoyang always feels like coming home,” he said with a smile. He likened the work of the planning department to a symphony, with publicity, planning, data, and research closely coordinated. Li described the department’s efforts to create a wave of excitement in the industry through a marketing matrix and case studies. He proposed a future strategy with a supervisory team overseeing strategic directions, a planning task force responding swiftly to market needs, and a flexible pool of creative solutions to support innovation. This structure will ensure the company quickly adapts to market changes and consistently delivers competitive marketing strategies.
The general managers of key distribution partners, Mr. Wang Leyi of Henan Zhuangjiabing Agricultural Development Co., Ltd. and Mr. Yang Zhiguo of Yuhui Agriculture in Yuncheng City, Shanxi, shared their experiences. They praised the professionalism and innovation of the Ruixiang team, expressing optimism about continued collaboration and the future success of their partnerships.
In an atmosphere of excitement and shared joy, the Luoyang Summit came to a close. The enthusiastic participation and generous contributions of all partners made this event shine brightly. Through the inspiring speeches and lively interactions, the summit radiated with energy and hope for the future. Participants not only exchanged valuable experiences but also forged new friendships and explored future development paths together.
As we continue on this promising road, let us raise the sails of innovation and steer the ship of cooperation toward an even brighter tomorrow!
Next stop: Mile! We are ready to open a new chapter there!
Post time: Oct-26-2024
